Internet Wholesale Jewelry Distributors talk about their hot items and growing customer base
As multifaceted and complex as the wholesale jewelry industry can be, its allure and, to those who know its niches and properties, value can be just as great as the precious wares it sells. The intricate ins and outs of the wholesale jewelry market, combined with the high demand for its products, make it an exciting and rapidly-changing industry, especially for online jewelry wholesalers.
Because of the lightning-fast speed of online trading and the already volatile nature of the hard mineral market, prices can experience dramatic swings that send merchants on a rollercoaster ride with their inventory in hand. wholesale ring The unpredictable availability of, for instance, diamond, gold, and sterling silver jewelry is a fact of life for wholesale jewelry distributors.
That is why a number of online jewelry wholesalers are mixing up their authentic, “rock solid,” jewelry with high quality Cubic Zirconia, otherwise known as CZ. Most likely the best diamond substitute available today, CZ has been established as an affordable diamond replacement, as well as an important fashion staple itself.
Top U.S. jewelry wholesalers like Plum Island Silver Company, SilverSource.com and Goldfather’s Jewelry have been leading the way in servicing the growing online jewelry market.
“Part of our product line is CZ, because it allows merchandisers to offer a wider range of consumers something that is both affordable and good looking,” said Bill McClirk, president of Goldfather’s Jewelry in Las Vegas. “We have seen Zirconia bracelets, earrings and toe rings all do really well. These types of products have been getting ordered by both our catalog and website customers.”
McClirk’s wholesale jewelry firm was on the online jewelry scene early, having been online for more than 10 years at The site offers both traditional and modern birthstone product lines for each month in the calendar year. “People are now finding us through both the site and trade magazines,” he explained. “In the past, it would just be trade magazines producing sales prospects. Now, we get prospects from both sources.”
For the last several months, the industry veteran has seen his line of Birthstone Babies fly out of the warehouse. These decorative accessories for baby necklaces are available for girls and boys. A 30 unit mixed box for both genders cost $99, which should reap an estimated profit of $650.
“Oh man, do they sell fast,” explained McClirk, who has run the business with his wife, Patty, since 1983. “Everyone wants them, in terms of mothers, friends of the mother, grandmothers, aunts, you name it. We have been selling to gift shops, mall kiosks, swap meets and baby stores. They are ordering and reordering them. That is the best kind of feedback about a product, in my opinion, when the customer reorders it.”
In recent years, the precious stones market has grown rapidly, thanks in no small part to the help of the Internet. Though various jewelry retailers such as Ice.com, BlueNile.com and Jewelry.com have taken advantage of the burgeoning niche, jewelry wholesalers have jumped at this growth opportunity, actively entering into the opportunities connectivity offers wholesalers and leveraging the global power of the web.